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Etrade Marketing
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Registered Details

ETRADE MARKETING PRIVATE LIMITED

Active

Updated: 04 Nov 2024

The company is engaged in wholesaling and marketing of mobile, laptops, charger, headphones etc.

Etrade Marketing Private Limited, is an unlisted private company incorporated on 22 September, 2010. It is classified as a private limited company and is located in Karnal, Haryana. It's authorized share capital is INR 5.00 lac and the total paid-up capital is INR 4.00 lac.

Industry

Computer Related Services

Products

headphones etc., Mobile, charger, laptops

Key Metrics

** All rupee values in INR crores. Based on March 2024 numbers.

Sales

30.25%

₹ 2,372.3

EBITDA

-241.6%

₹ -31.5

Net Profit

57.24%

₹ 29.4

Networth

100.38%

₹ 58.7

Borrowings

18.34%

₹ 131.9

Assets

15.61%

₹ 456.3

Gross Margin

-0.37

20.9 %

Operating Margin

-2.55

-1.3 %

Net Profit Margin

0.18

1.2 %

Return on Equity

-13.75

50.1 %

ROCE

-123.09

-53.3 %

Debt to Equity

-1.55

2.2

Sales

Mar 2024

Net worth

Mar 2024

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Locations

India (138)

State	Type	Address

Locations on Map

Tofler Score

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Risk

Severe Risk

VERY LOW INTEREST COVERAGE

Moderate Risk

HIGH LEVERAGE
LOW ROCE
LOW CASH BALANCE

Low Risk

No risks identified

About Tofler Score

Tofler Score measures the quality of performance and integrity of a company. It is dependent on three key factors - Sustainability, Governance, and Growth.

Financial Highlights

** All numbers in INR crores

	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Sales	229.5	190.9	472.9	1,821.3	2,372.3
Operating profit	-0.6	5.1	7.8	22.2	-31.5
Net profit	0.5	3.7	5.7	18.7	29.4
Gross margin	4.4	12.1	10.8	21.3	20.9
Operating margin	-0.3	2.7	1.6	1.2	-1.3
Net margin	0.2	1.9	1.2	1.0	1.2
Networth	1.2	4.9	10.6	29.3	58.7
Borrowings	5.4	6.7	33.9	111.4	131.9
Assets	18.5	39.7	141.3	394.7	456.3
Debt to equity	4.4	1.4	3.2	3.8	2.2
Current ratio	1.1	1.2	1.1	1.1	1.1
ROE	40.1	75.5	53.6	63.8	50.1
Days payable	15.0	47.0	78.0	60.0	18.0
WC days	2.0	12.0	9.0	6.0	9.0

Margins

Gross margin

Operating margin

Net margin

Balance Sheet

Standalone

Consolidated

₹

** All numbers in INR crores

	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Equity Capital	-	-	-	-	-
Reserves	1.2	4.9	10.6	29.3	58.7
Borrowings +	5.4	6.7	33.9	111.4	131.9
Long term borrowings	0.4	1.8	1.1	2.0	1.3
Short term borrowings	4.9	4.9	32.8	109.5	130.6
Trade payables +	8.9	21.8	90.3	237.3	92.8
Days payable	15.0	47.0	78.0	60.0	18.0
Other liabilities +	11.9	28.1	96.8	253.9	265.6
Other non-current liabilities	-	-	-	0.2	0.6
Other current liabilities	3.0	6.4	6.6	16.5	172.3
Total liabilities	18.5	39.7	141.3	394.7	456.3
Fixed Assets +	0.2	0.2	0.2	1.7	2.6
Tangible assets	0.2	0.2	0.2	1.7	2.6
CWIP	-	-	-	-	-
Intangible assets	-	-	-	-	-
LT loans and advances	-	-	-	-	-
Other non-current assets	-	-	-	-	0.2
Current assets +	18.3	39.6	141.1	393.0	453.4
Inventories	10.1	14.8	92.8	231.1	170.3
Trade receivables	3.4	5.2	4.2	25.0	28.6
Cash and cash equivalents	-	2.0	3.5	2.1	10.9
ST loans and advances	0.3	9.5	10.7	23.7	136.3
Other current assets	4.5	8.1	30.0	111.1	107.3
Total assets	18.5	39.7	141.3	394.7	456.3

Percentage of assets	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Equity Capital	0.22	0.1	0.03	0.01	0.01
Reserves	6.33	12.33	7.47	7.41	12.86
Borrowings +	29.0	16.8	24.0	28.24	28.91
Long term borrowings	2.34	4.41	0.77	0.5	0.28
Short term borrowings	26.66	12.39	23.23	27.74	28.63
Trade payables	48.22	54.76	63.85	60.12	20.34
Other liabilities +	64.46	70.76	68.51	64.34	58.22
Other non-current liabilities	0.0	0.0	0.0	0.04	0.13
Other current liabilities	16.25	16.0	4.65	4.18	37.75
Total liabilities
Fixed Assets +	1.2	0.41	0.11	0.42	0.58
Tangible assets	1.2	0.41	0.11	0.42	0.58
CWIP	0.0	0.0	0.0	0.0	0.0
Intangible assets	0.0	0.0	0.0	0.0	0.0
LT loans and advances	0.0	0.0	0.0	0.0	0.0
Other non-current assets	0.07	0.05	0.03	0.01	0.04
Current assets +	98.73	99.54	99.86	99.57	99.38
Inventories	54.62	37.15	65.63	58.56	37.33
Trade receivables	18.21	13.13	2.99	6.32	6.26
Cash and cash equivalents	0.08	5.08	2.45	0.53	2.4
ST loans and advances	1.58	23.87	7.59	6.01	29.87
Other current assets	24.24	20.31	21.21	28.15	23.52
Total assets

	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Equity Capital	-	-	-	-
Reserves	4.9	10.6	28.4	51.4
Borrowings +	6.8	33.9	134.3	185.4
Long term borrowings	0.9	1.1	22.0	49.7
Short term borrowings	5.9	32.8	112.3	135.7
Trade payables +	21.8	90.3	237.3	92.8
Days payable	47.0	78.0	60.0	18.0
Other liabilities +	28.0	96.8	254.5	268.5
Other non-current liabilities	-	-	0.8	2.9
Other current liabilities	6.3	6.6	16.4	172.7
Total liabilities	39.7	141.4	417.2	505.3
Fixed Assets +	0.2	0.2	46.9	157.5
Tangible assets	0.2	0.2	46.9	157.5
CWIP	-	-	-	-
Intangible assets	-	-	-	-
LT loans and advances	-	-	-	-
Other non-current assets	-	-	-	-
Current assets +	39.6	141.2	370.3	347.8
Inventories	14.8	92.8	231.1	170.3
Trade receivables	5.2	4.2	25.0	28.6
Cash and cash equivalents	2.0	3.5	2.5	11.5
ST loans and advances	-	10.7	0.4	26.9
Other current assets	17.5	30.0	111.3	110.4
Total assets	39.7	141.4	417.2	505.3

Percentage of assets	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Equity Capital	0.1	0.03	0.01	0.01
Reserves	12.33	7.47	6.8	10.17
Borrowings +	17.05	24.01	32.2	36.69
Long term borrowings	2.27	0.77	5.27	9.84
Short term borrowings	14.79	23.24	26.93	26.85
Trade payables	54.76	63.85	56.88	18.37
Other liabilities +	70.51	68.5	60.99	53.13
Other non-current liabilities	0.0	0.0	0.18	0.58
Other current liabilities	15.75	4.66	3.94	34.18
Total liabilities
Fixed Assets +	0.41	0.11	11.24	31.17
Tangible assets	0.41	0.11	11.24	31.17
CWIP	0.0	0.0	0.0	0.0
Intangible assets	0.0	0.01	0.0	0.0
LT loans and advances	0.0	0.0	0.0	0.0
Other non-current assets	0.05	0.02	-0.01	0.0
Current assets +	99.54	99.87	88.77	68.83
Inventories	37.15	65.62	55.4	33.71
Trade receivables	13.13	2.99	5.99	5.65
Cash and cash equivalents	5.08	2.47	0.59	2.28
ST loans and advances	0.14	7.59	0.09	5.33
Other current assets	44.04	21.2	26.68	21.86
Total assets

Total assets

Profit & Loss

Standalone

Consolidated

₹

** All numbers in INR crores

	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Sales +	229.5	190.9	472.9	1,821.3	2,372.3
Sales growth %	110.65	-16.81	147.7	285.11	30.25
Expenses +	230.7	186.2	466.0	1,806.1	2,414.2
Cost of goods	219.5	167.9	422.0	1,433.2	1,875.5
Employee cost	0.9	0.8	1.6	8.9	26.7
Other costs	9.7	17.1	41.5	357.1	501.6
Operating profit +	-0.6	5.1	7.8	22.2	-31.5
Operating margin %	-0.3	2.7	1.6	1.2	-1.3
Other income	1.8	0.3	0.7	9.9	81.5
Interest	0.5	0.3	0.9	6.7	9.7
Depreciation	-	-	-	0.3	0.7
Exceptional items	-	-	-	-	-
Profit before tax	0.7	5.0	7.6	25.1	39.6
Tax	0.2	1.3	1.9	6.4	10.2
Profit - disc. ops	-	-	-	-	-
Net profit	0.5	3.7	5.7	18.7	29.4
Net margin %	0.2	1.9	1.2	1.0	1.2

Precentage of total income	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Sales	99.21	99.86	99.85	99.46	96.68
Expenses +	99.72	97.39	98.4	98.63	98.39
Cost of goods	94.88	87.83	89.1	78.26	76.43
Employee cost	0.39	0.41	0.34	0.48	1.09
Other costs	4.21	8.96	8.76	19.5	20.44
Operating profit	-0.27	2.66	1.65	1.21	-1.28
Other income	0.79	0.14	0.15	0.54	3.32
Interest	0.2	0.15	0.18	0.37	0.4
Depreciation	0.03	0.04	0.01	0.02	0.03
Exceptional items	0.0	0.0	0.0	0.0	0.0
Profit before tax	0.28	2.61	1.6	1.37	1.61
Tax	0.07	0.66	0.41	0.35	0.41
Profit - disc. ops	0.0	0.0	0.0	0.0	0.0
Net profit	0.21	1.95	1.2	1.02	1.2

	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Sales +	190.9	472.9	1,821.8	2,378.6
Sales growth %	None	147.7	285.21	30.56
Expenses +	186.2	466.0	1,806.6	2,423.5
Cost of goods	167.9	422.0	1,433.2	1,875.5
Employee cost	0.8	1.6	8.9	26.9
Other costs	17.1	41.5	355.9	503.3
Operating profit +	5.1	7.8	23.8	-27.0
Operating margin %	2.7	1.6	1.3	-1.1
Other income	0.3	0.7	9.0	78.3
Interest	0.3	0.9	7.6	12.7
Depreciation	-	-	1.0	5.1
Exceptional items	-	-	-	-
Profit before tax	5.0	7.6	24.3	33.5
Tax	1.3	1.9	6.5	10.5
Profit - disc. ops	-	-	-	-
Net profit	3.7	5.7	17.8	23.0
Net margin %	1.9	1.2	1.0	0.9

Precentage of total income	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Sales	99.86	99.85	99.51	96.81
Expenses +	97.39	98.4	98.67	98.64
Cost of goods	87.83	89.1	78.28	76.33
Employee cost	0.41	0.34	0.49	1.09
Other costs	8.96	8.76	19.44	20.48
Operating profit	2.66	1.65	1.3	-1.1
Other income	0.14	0.15	0.49	3.19
Interest	0.15	0.18	0.41	0.52
Depreciation	0.04	0.01	0.05	0.21
Exceptional items	0.0	0.0	0.0	0.0
Profit before tax	2.61	1.6	1.33	1.36
Tax	0.66	0.41	0.35	0.43
Profit - disc. ops	0.0	0.0	0.0	0.0
Net profit	1.95	1.2	0.97	0.94

Revenue from operations

Ratios

Standalone

Consolidated

	Mar 2020	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Solvency +
Total Debt/Equity	4.4	1.4	3.2	3.8	2.2
Net Debt/Equity	4.4	0.9	2.9	3.7	2.1
Total Debt/Assets	0.3	0.2	0.2	0.3	0.3
Total Assets/Equity	15.3	8.0	13.3	13.5	7.8
Liquidity +
Current Ratio	1.1	1.2	1.1	1.1	1.1
Quick Ratio	0.5	0.8	0.4	0.5	0.7
Interest Coverage	-1.3	17.2	9.2	3.3	-3.2
Performance
Gross Margin	4.4	12.1	10.8	21.3	20.9
Operating Margin	-0.3	2.7	1.6	1.2	-1.3
Net Margin	0.2	1.9	1.2	1.0	1.2
Return +
Return on Equity	40.1	75.5	53.6	63.8	50.1
Pre-tax ROCE	-43.6	75.2	66.6	69.8	-53.3
Return on Assets	2.6	9.4	4.0	4.7	6.5
Pre-tax ROIC	-10.8	52.3	18.9	15.8	-17.9
Efficiency +
Days Payable	15.0	47.0	78.0	60.0	18.0
Days Inventory	17.0	32.0	80.0	59.0	33.0
Days Receivable	5.0	10.0	3.0	5.0	4.0
Fixed Asset Turnover	1,032.6	1,169.8	3,073.1	1,096.7	898.2
Total Asset Turnover	12.4	4.8	3.4	4.6	5.2
Working Capital
Cash Conversion Cycle	7.0	-5.0	5.0	4.0	19.0
Working Capital Days	2.0	12.0	9.0	6.0	9.0

	Mar 2021	Mar 2022	Mar 2023	Mar 2024
Solvency +
Total Debt/Equity	1.4	3.2	4.7	3.6
Net Debt/Equity	1.0	2.9	4.6	3.4
Total Debt/Assets	0.2	0.2	0.3	0.4
Total Assets/Equity	8.0	13.3	14.7	9.8
Liquidity +
Current Ratio	1.2	1.1	1.0	0.9
Quick Ratio	0.7	0.4	0.4	0.4
Interest Coverage	17.2	9.2	3.1	-2.1
Performance
Gross Margin	12.1	10.8	21.3	21.1
Operating Margin	2.7	1.6	1.3	-1.1
Net Margin	1.9	1.2	1.0	0.9
Return +
Return on Equity	75.5	53.6	62.7	44.8
Pre-tax ROCE	86.2	66.5	44.7	-30.9
Return on Assets	9.4	4.0	4.3	4.6
Pre-tax ROIC	51.7	18.9	14.3	-14.3
Efficiency +
Days Payable	47.0	78.0	60.0	18.0
Days Inventory	32.0	80.0	59.0	33.0
Days Receivable	10.0	3.0	5.0	4.0
Fixed Asset Turnover	1,169.9	2,910.4	38.9	15.1
Total Asset Turnover	4.8	3.4	4.4	4.7
Working Capital
Cash Conversion Cycle	-5.0	5.0	4.0	19.0
Working Capital Days	11.0	9.0	1.0	-8.0

Ratios

Current ratio

Debt/equity ratio

Charges on assets

Bank wise

Charges

HDFC Bank Limited

No. of Loans: 2

Total Amount : 162.8 cr

Charge Holder	Amount	Date of creation/modification
HDFC Bank Limited	161.5 cr	30 Dec, 2023
HDFC Bank Limited	1.3 cr	20 Oct, 2022

Charges

HDFC Bank Limited

People

Designation	Name	DIN/PAN	Tenure
Director	Anuj Bhatia Shareholder	01418593	4 years
Director	Vijay Kumar Bhatia	03257399	5 years

Company Network

Companies connected through Directors

Name	Status	Paid up Capital	Common Directors	Address
ANIDEV TECHINFO PRIVATE LIMITED	Active	1.0 L	1	Haryana
RAJKAUR OVERSEAS PRIVATE LIMITED	Active	1.0 L	1	Delhi
DEALSDRAY ONLINE PRIVATE LIMITED	Active	1.0 L	1	Haryana
VALUE-ONE RETAIL PRIVATE LIMITED	Active	67.7 L	1	Haryana
DEVYU VENTURES PRIVATE LIMITED	Active	1.0 L	1	Haryana
VALUEONE GREENTECH PRIVATE LIMITED	Active	1.0 L	1	Haryana
VALUEONE CYBERSPACE PRIVATE LIMITED	Active	1.0 L	1	Haryana
EQUIPULSE ESTATES PRIVATE LIMITED	Active	1.0 L	2	Haryana
EQUIPULSE COWORKS PRIVATE LIMITED	Active	1.0 L	2	Haryana
EQUIPULSE SPACEHUB PRIVATE LIMITED	Not available for efiling	1.0 L	2	Haryana
ETRADE D2C PRIVATE LIMITED	Active	1.0 L	1	Haryana
WELCOME RESORTS PRIVATE LIMITED	Active	6.5 L	1	Haryana

Subsidiary Companies

Name	State / Country	Incorporation Year	Paidup Capital
VALUEONE CYBERSPACE PRIVATE LIMITED	Haryana	2021	₹ 1.0 L
ANIDEV TECHINFO PRIVATE LIMITED	Haryana	2016	₹ 1.0 L
VALUEONE GREENTECH PRIVATE LIMITED	Haryana	2023	₹ 1.0 L
VALUEONE COWORKS PRIVATE LIMITED	Haryana	2023	₹ 1.0 L
EQUIPULSE ECOSPACES PRIVATE LIMITED	India	-	-
EQUIPULSE ESTATES PRIVATE LIMITED	Haryana	2023	₹ 1.0 L
EQUIPULSE FINTECH PRIVATE LIMITED	India	-	-
EQUIPULSE GREENTECH PRIVATE LIMITED	Haryana	2023	₹ 1.0 L
EQUIPULSE SPACEHUB PRIVATE LIMITED	Haryana	2024	₹ 1.0 L
EQUIPULSE VENTURES PRIVATE LIMITED	Haryana	2023	₹ 1.0 L
VALUEONE BIZSPACE PRIVATE LIMITED	Haryana	2023	₹ 1.0 L
EQUIPULSE COWORKS PRIVATE LIMITED	Haryana	2023	₹ 1.0 L

Registered Details

CIN

U72200HR2010PTC041259

PAN

AADCV4254H

Incorporation

2010, 14.6 years

Company Email

finance@valueone.in

Paid up Capital

₹ 4.0 L

Authorised Capital

₹ 5.0 L

AGM

Sep 2023

Type

Private

Non-government Company

FAQ - ETRADE MARKETING PRIVATE LIMITED

What is the incorporation date of ETRADE MARKETING PRIVATE LIMITED?

The incorporation date of ETRADE MARKETING PRIVATE LIMITED is 22 September, 2010

What is the authorized share capital of ETRADE MARKETING PRIVATE LIMITED?

The authorized share capital of ETRADE MARKETING PRIVATE LIMITED is INR ₹ 5.0 L.

What is the paid-up capital of ETRADE MARKETING PRIVATE LIMITED?

The paid-up capital of ETRADE MARKETING PRIVATE LIMITED is INR ₹ 4.0 L.

What is the registered address of ETRADE MARKETING PRIVATE LIMITED?

The registered address of ETRADE MARKETING PRIVATE LIMITED is SCO-205, Ground Floor Sector-12 Karnal Haryana - 132001

What is the CIN number of ETRADE MARKETING PRIVATE LIMITED?

The CIN number of ETRADE MARKETING PRIVATE LIMITED is U72200HR2010PTC041259.

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