The demand for cosmetics products in the Indian market is increasing. India is considered as one of the fastest-growing countries in the terms of color cosmetics. Due to the high demand for organic products, Indian companies are venturing into organic color cosmetics. Some of the companies had developed a range of makeup products for specific skin types, tones, and textures. These products have natural ingredients in their products which are not only good cosmetics but also take care of your skin; so, they are not just makeup. The range of color cosmetics includes lipsticks, eye pencils, moisturizers, etc, which have become a part of our daily lives; and helping to boost sales of color cosmetics in the country.
With the rise in online shopping and acceptance of western culture, the purchase of cosmetics products has seen rapid growth in the last 3–4 years in India.
According to research India’s cosmetics products market is estimated to achieve a CAGR of 4.23% over the next five years (2023 to 2028), according to research (data input by Mordor Intelligence)
The inclination toward vegan and cruelty-free cosmetics products has exploded the vegan beauty market in India and the global market. The Ministry of Health and Family Welfare of India has imposed the cosmetic testing ban, according to rule “148-C the testing of cosmetics on animals is prohibited. Which means no person shall use any animal for the testing of cosmetics” in the existing Drugs and Cosmetics Rules.
Here is the list of the top cosmetic brands in India
1.Lakme
Lakme is one of the famous cosmetic brands of India, which was named after French opera Lakme. The company was started back in 1952, it is owned by HUL now. The company is mainly involved in colored cosmetics, suitable for Indian skin types. The main products are eyeliner, lipstick, maskara, skincare creams etc.
| Operating Revenue | Over INR 500 cr |
| EBITDA | 10.41 % |
| Networth | 2.80 % |
| Total Assets | 2.38 % |
Head office: Mumbai, Maharashtra
Founder: Simone Tata, J. R. D. Tata
2.Lotus Herbals Pvt Ltd
Lotus Herbals Private Limited is an unlisted private company, it was incorporated on 20 September, 1993. Lotus Herbals manufactures and sells herbal formulation products to protect, heal, and enhance the face, the products are especially for skincare, makeup, facewash, toner, eyeliner, kajal, herbal cosmetics, cosmetic products, and powder.
| Operating Revenue | Over INR 500 cr |
| EBITDA | -79.63 % |
| Networth | +2.72 % |
| Total Assets | +9.25 % |
Head office: Delhi
Founders: H.J. Kamal Passi
3.Unilever Limited
Unilever India Limited is an unlisted public company, the company was incorporated on 07 June, 2020. They supply essential cosmetic products designed for India and abroad. The company is a consumer goods company, that not only manufactures cosmetics but also sells home, food, and refreshment products in India and internationally.
| Operating Revenue | Over INR 500 cr |
| EBITDA | 10.41 % |
| Networth | 2.80 % |
| Total Assets | 2.38 % |
Head office: Mumbai
4. L’Oréal
L’Oreal India Private Limited is an unlisted private company, the company was incorporated on 19 February, 1991. The company manufactures cosmetics, beauty care products of skin care, make up, lip, selftan, hair care and color, face care, body care, sun care, fragrance, and beauty care products.
| Operating Revenue | Over INR 500 cr |
| EBITDA | 44.33 % |
| Networth | 28.55 % |
| Total Assets | 10.44 % |
Head office: Mumbai
Founder: Eugène Schueller
5.Colorbar
Colorbar is one of the famous brands; based in India. The company was incorporated on 02 April, 2004. This is one of the PETA certified brands that markets cruelty-free product ranges like blushes and shimmers, foundations, compacts, and makeup removers and wipes for face; and liquid lip colors.
| Operating Revenue | INR 100 cr – 500 cr |
| EBITDA | -673.15 % |
| Networth | -47.55 % |
| Total Assets | -19.49 % |
Head office: New Delhi
Founder: Samir Modi
6.Maybelline
Maybelline is one of the biggest names in cosmetic brands, the company is an American multinational cosmetic brand which is available in over 129 countries worldwide. Offering more than 200 products. Maybelline is subsidiary of L’Oréal. They offer a range of products like nail colors, lipsticks, eyeliners and many more makeup needs.
| Operating Revenue | Over INR 500 cr |
| EBITDA | 44.33 % |
| Networth | 28.55 % |
| Total Assets | 10.44 % |
Head office: Mumbai
Founder: Thomas Lyle Williams
7.Lotus herbals
Lotus was founded by Mr. Kamal Passi in the year 1993 with non-toxic cosmetics & beauty products online at Lotus Herbals. Lotus Herbal manufacture and sells a wide range of herbal formulation products to protect, heal, and enhance the face, body, and hair.
| Operating Revenue | Over INR 500 cr |
| EBITDA | -79.63 % |
| Networth | 2.72 % |
| Total Assets | 9.25 % |
Head office: Delhi
Founder: Kamal Passi
8. Biotech
Biotech is a well-known brand that manufactures Ayurvedic cosmetic & skincare products in India. The company is an unlisted public company that was incorporated on 15 March 2000. Biotech is a beauty & wellness company with a wide range of products for hair, skin, body, natural makeup, and many more.
| Operating Revenue | Under INR 1 cr |
| EBITDA | -200.67 % |
| Return on Equity | -0.14 % |
| Total Assets | -0.21 % |
Head office: Distt Sirmour, Himanchal
Founder: Vinita Jain
9. Mamaearth
Mamaearth is another popular company based in India. The company operates as Honasa Consumer Limited; it is an unlisted public company incorporated on 16 September, 2016. Mamaearthoffers more than 300 safe and gentle baby care, body care, skincare, and hair care products in India.
| Operating Revenue | Over INR 500 cr |
| EBITDA | 101.17 % |
| Networth | 140.34 % |
| Total Assets | 214.55 % |
Head office: Delhi
Founders: Ghazal Alagh and Varun Alagh
10. Vellvette Lifestyle Private Limited
Vellvette Lifestyle Private Limited is the parent company of Sugar Cosmetics; it is an unlisted company, it was incorporated on 16 July, 2012. The company manufactures & manages cosmetic products and it operates as an online retail portal for cosmetic products. It offers hair, makeup, skincare, bath and body, and fragrance products.
| Operating Revenue | INR 100 cr – 500 cr |
| EBITDA | -307.78 % |
| Networth | -38.67 % |
| Total Assets | 4.24 % |
Head office: Mumbai, Maharashtra
Founders: Vineeta Singh and Kaushik Mukherjee
