Travelling is a cherished experience that allows us to learn and explore beyond our daily routines. However, many people often feel overwhelmed and hesitant to plan vacations due to the complexities involved, such as lack of destination knowledge and uncertainty about fares. Additionally, carrying large amounts of cash poses significant risks. EaseMyTrip has revolutionised the travel industry by providing a comprehensive platform where users can book flights, arrange sightseeing, secure cab services, and plan affordable holidays with peace of mind. It serves as a one-stop solution, ensuring travellers can explore freely without worries or financial strain.
EaseMyTrip – Company Highlights
| Startup Name | EaseMyTrip |
| Headquarters | New Delhi, India |
| Industry | Travel |
| Products | Booking flights, hotels, holidays, buses, trains and cabs |
| Founders | Nishant Pitti, Rikant Pitti, and Prashant Pitti |
| Founded | 2008 |
| Area Served | Worldwide |
| CEO | Nishant Pitti |
| Valuation | $274.42 million (Rs 2,040 crores in May 2021) |
| Revenues | $8.04 Mn (Rs 59.78 crores in FY21) |
| Website | www.easemytrip.com |
About My EaseTrip
Known as Easy Trip Planners, EaseMyTrip is an Indian internet travel agency headquartered in New Delhi’s Patparganj Industrial Area. It operates a travel website that offers discounted flights, hotels, bus tickets, and vacation packages. With offices across India and globally, EaseMyTrip provides a wide range of transportation products and services for domestic and international travel. Their online platforms, including websites and mobile applications, offer customers extensive resources, information, and booking capabilities. Leveraging data and analytics, EaseMyTrip personalises the customer experience based on previous searches and purchases, aiming to enhance engagement and increase the likelihood of bookings.
EaseMyTrip – Founders And Team
Nishant Pitti:
Nishant Pitti, the founder of Easy Trip Planners, had a vision of becoming a leader in the travel and tourism sector. With a bachelor’s degree in commerce from Delhi University, he ventured into the travel industry and established India’s premier travel agency. Nishant also served as an honorary secretary of the Travel Agents Federation of India (TAFI) from 2012 to 2014. He has showcased his versatility by co-producing the Bollywood blockbuster film ‘Madaari’.
Rikant Pitti:
Rikant Pitti, a co-founder of Easy Trip Planners Pvt. Ltd., is recognised as one of India’s promising young entrepreneurs. With a background in investing and six years of experience, he brings fresh perspectives to the online travel sector. Rikant holds a Bachelor of Technology (B.Tech.) degree from Kurukshetra University. His comprehensive understanding of the travel industry and its connection with e-commerce has played a crucial role in establishing the company as a trusted name among Indian travellers.
Prashant Pitti:
Prashant Pitti, an experienced industrialist, serves as an advisor to Easy Trip Planners Pvt. Ltd. Known for his exceptional marketing abilities and innovative ideas, Prashant brings a diverse skill set to the company. He holds a B.Tech. degree from IIT Madras and has worked in the United States as an assistant vice president in HSBC’s Risk Department. With Prashant’s guidance, EasyMyTrip.com has achieved significant success. He firmly believes that a combination of technology, skilled individuals, and a competent management team can propel any business to new heights
The Startup Story Of EaseMyTrip
The concept for EaseMyTrip was conceived by Nishant Pitti, Prashant Pitti, and Rikant Pitti while they were purchasing plane tickets for their father’s frequent business trips and finding ways to save money. Starting as a travel agency in their garage, they faced financial challenges and lost all their money within the first three months. However, with referrals from family and friends, their fortunes turned around when an airline noticed a significant number of bookings originating from a single email account. The airline approached the Pitti brothers, leading to a partnership that boosted their business.
Business Model and Revenue Model Of EaseMyTrip
EaseMyTrip embarked on its journey in 2008, targeting the offline travel industry in India. Initially, the company focused on the B2B2C distribution channel, enabling travel agents to access its website and purchase domestic flight tickets. In 2011, EaseMyTrip expanded its operations to the B2C distribution channel, leveraging its existing B2B2C channel to cater to the travel needs of the growing middle-class population in India.
In 2013, the company further expanded its reach by entering the B2E distribution channel, offering comprehensive travel solutions to corporate clients. With a presence in all three distribution channels, EaseMyTrip has built a diverse consumer base and a robust distribution network. This strategic approach has allowed the company to cater to a wide range of customers and establish itself as a prominent player in the travel industry.
EaseMyTrip Revenue
EaseMyTrip experienced a significant rise in revenue from operations during the third quarter of FY22, reaching Rs 85.7 crore, a 51% increase compared to the previous quarter and almost twice the revenue of the same quarter in the previous fiscal year. For the first nine months ending in December 2021, the company’s revenue from operations rose to Rs 173.7 crore, compared to Rs 72 crore in the corresponding period of FY21.
However, in the fourth quarter of FY2022, EaseMyTrip witnessed a decline in revenue from operations, with the figure dropping from Rs 66.47 crore in the fourth quarter of FY2021 to Rs 60.85 crore. Overall, EaseMyTrip’s operating revenue for FY22 stood at Rs 235.37 crore, a significant increase from Rs 138.5 crore in FY21.
The travel sector is gradually recovering globally as vaccination efforts and increased knowledge about COVID-19 contribute to improved confidence. EaseMyTrip, as a travel aggregator, observed a substantial revenue increase in the quarter immediately following the COVID-19 pandemic compared to the previous quarter, which was heavily impacted by the second wave of the virus.
