Britannia Industries, a renowned food company in India, boasts a rich legacy spanning a century. With annual revenues surpassing Rs. 9000 Cr, Britannia has established itself as a leader in the industry. Its diverse product portfolio includes Biscuits, Cakes, Bread, Rusk, as well as Dairy products like Cheese, Milk, Beverages, and Yoghurt.
Britannia holds a special place in the hearts of generations of Indians, cherished and loved not only in India but also worldwide. The brand has earned recognition and acclaim, consistently featuring among the most trusted, valuable, and popular brands in esteemed surveys conducted by prestigious organisations. Britannia’s enduring reputation is a testament to its commitment to quality and the loyalty it has garnered from consumers.
Company Highlights – Britannia
| Startup Name | Britannia Industries Limited |
| Headquarters | Kolkata, West Bengal, India |
| Industry | Food Processing |
| Parent Company and Owner | Wadia Group |
| Founded | 1892 |
| CEO | Varun Berry (Since 2014) |
| Revenue | 11,878.95 crores INR (US$1.7 billion) – 2020 |
| Areas served | Worldwide |
| Website | www.britannia.co.in |
About Britannia
Britannia Industries Limited is a prominent food company specialising in the production of a wide range of products. It operates primarily in the Foods segment, encompassing bakery and dairy products.
Britannia’s products have a global presence and are exported to countries worldwide, including the Gulf Cooperation Council Countries (GCC), African Countries, and American Countries. The company has subsidiaries like Manna Foods Private Limited and International Bakery Products Limited, which contribute to its operations and expansion.
History Throughout The Years Of Britannia
| Year | Milestone |
| 1892 | Founded by a group of British businessmen with an investment of ₹295 |
| 1918 | Became a public limited company on March 21st |
| 1921 | Became the first company east of the Suez Canal to use imported gas ovens |
| 1924 | Established a new factory in Mumbai and became a subsidiary of Peek Frean & Company Limited UK |
| 1952 | Kolkata factory shifted to Taratola Road and automatic plants installed |
| 1954 | Development of high-quality sliced and wrapped bread initiated |
| 1965 | Set up a new bread bakery in Delhi |
| 1975 | Took over biscuit distribution from Parry’s |
| 1976 | Introduced Britannia bread in Calcutta and Chennai |
| 1978 | Made a public issue with Indian shareholding crossing 60% |
| 1979 | Rebranded as Britannia Industries Limited |
| 2021 | Part of the Wadia Group, revenue of 11,878.95 crores INR (US$1.7 billion) in 2020 |
Business Model Of Britannia
Britannia Industries operates in two main segments: bakery products and dairy products. The majority of its revenue, approximately 95%, comes from the biscuits segment, while the remaining 5% is generated from non-biscuit products, primarily in the dairy category and international markets.
The company’s dairy business contributes around 5% of its total revenue and its dairy products are available in 100,000 outlets. Britannia Bread holds the top position in the organized bread market, with an annual turnover of over 100,000 tons in volume and a value of Rs. 450 crores. With 13 factories and 4 franchisees, the bread business delivers nearly 1 million loaves daily across more than 100 cities and towns in India.
Please note that the figures mentioned are approximate and intended to provide an understanding of Britannia Industries’ business operations.
Revenue And Growth Of Britannia
From 1998 to 2001, Britannia Industries witnessed a sales growth of 16% compounded annually, outperforming the market, while operating profits reached 18%. In recent times, the company has been experiencing a growth rate of 27% per year, surpassing the industry’s average growth rate of 20%. Biscuits contribute to 90% of Britannia’s annual revenue, which currently stands at Rs 22 billion.
Britannia holds a prominent position as one of India’s 100 Most Trusted brands, as listed in The Brand Trust Report. With an estimated market share of 38%, Britannia continues to enjoy a significant presence in the market.
Competitors Of Britannia
| Competitor |
| Parle Products |
| ITC |
| Horlicks |
| Biskfarm |
| Richfield Industries |
| Frisco Foods |
| Cookie Man |
| MTR Foods Pvt. Ltd. |
| Milo Australia & New Zealand |
| Complan and Cadbury Bournvita |
Britannia Products
Britannia Industries Limited generates a significant portion of its annual revenue from bakery products, primarily biscuits, which account for 95% of the company’s total revenue. The company’s manufacturing facilities have a combined annual capacity of 433,000 tonnes. Britannia offers a wide range of biscuit brands, including VitaMarieGold, Tiger Biscuits, Nutrichoice, Good day, 50-50, Treat, Pure Magic, Milk Bikis, Bourbon, Nice Time, and Little Hearts, among others.
In 2006, Tiger, a mass-market brand of Britannia, achieved sales of $150.75 million, including exports to the United States and Australia. This accounted for approximately 20% of Britannia’s total revenues for that year.
In addition to bakery products, Britannia also has a presence in the dairy segment, contributing around 5% to the company’s overall revenue. Apart from marketing dairy products to the public, Britannia is also involved in the business-to-business trading of dairy commodities. The company’s dairy portfolio experienced significant growth, reaching 47% in 2000-01 and an additional 30% in 2001-02.
FAQs
Is Britannia a FMCG company?
Yes, Britannia is a well-established FMCG company and a beloved brand in India.
Which country owns Britannia?
Britannia is an Indian company with its headquarters located in Kolkata.
How many products are in Britannia?
Britannia offers a diverse range of products, including Biscuits, Bread, Cakes, Rusk, and Dairy products such as Cheese, Beverages, Milk, and Yoghurt. Its brand portfolio includes Tiger, Marie Gold, Good Day, 50:50, Treat, NutriChoice, and Milk Bikis. The company has a global presence in over 60 countries.
When was Britannia established?
Britannia was founded on 16th April 1953.
How does Britannia generate revenue?
Britannia generates revenue through its operations in two key segments: bakery products and dairy products.
Who founded Britannia Biscuit Company?
The Britannia Biscuit Company was founded by C.H. Holmes, a British businessman, in 1918.
